Websites are an essential part of creating business brand awareness these days. The user experience they provide can turn visitors into customers and make them identify with the company’s identity in seconds.
Web design trends move rapidly and 2016 isn’t an exception. If you wonder how to improve your website design going hand-by-hand with the challenging and agile digital world this year, let us present you some, which in our opinion, will mark the future.
Stories are not for children, only. Not anymore. Everyone loves a good story and even more, a digital one. Many companies integrated this concept into their websites, already.
We’d like to introduce you the story about The Boat.
The page is constructed in black and white, with a parallax effect telling a narrative through a strip, which will take you deep within the words and leave you impressed for a time to come. You just can’t stop thinking about it, talking about it, express your fullest impressions about it. It’s seducing.
Another website, which will leave you breathless. Just take a quick look at Peugeot Hybrid 4. It can’t be quick, we know. You just can’t get enough of it, right? Their Graphic story just leads you forward and ahead with the simplicity of a scroll. You get the visual and the cognitive satisfaction in a package.
Peugeot Hybrid’s website moved the boundaries of ordinary. Many of the concepts developed in this article already apply to it. Internet blasted over this perfect user experience it provides.
As a part of every storytelling, there is the animation segment. We all adore it. Disney is the perfect prove of it. Their evolution from monotonic cartoons to dynamic animated movies and our reaction to it, tells us a lot about the sleeping child in each one of us.
It’s spring. And we’re animal lovers. Our next choice is a website that will brighten your day with a cute, wild kitten that will fleet inside your monitor to lead you into another stunning website experience. Check out Babel The King.
Hand-drawing and handwriting
Another section of storytelling. We decided to talk about the way stories are told. The progression of content brings us back to hand-drawing and handwriting. Take the ancient predecessor out of you! Mint can lead you through that journey. The subtleties of yellowed paper, old letters, feathers and hand-created writing is what makes this website lead you, sorry, bring you back, from Modern to Stone Age.
You can’t differentiate a story just through visuals, content and the manner of telling it. You can also diverse it through the way all those aspects are ordered in the screen. A divided screen is one more thing that crosses future web design. Since yesterday was the start of the week, we are one day late from saying Hello Monday.
Long Scroll & Swipe
Moving on to the next one. We got to ask the question: is the following long scroll trend keeping the scroll and swipe moment for some time? Or, how long is it going to take to evaluate into a simple human gesture? You noticed this element in the previous ones, but here are some more examples of how to scroll your way into the website, from left to right, or just scroll. Or maybe all three of them combined.
Another trend we’d like to mention here is the speed of the website. We all are busy. We all want to spare some time. But, will the digital future look the same? As you already noticed in Trippeo, the modern concept of fast and slow has significantly changed. Just take a quick look at Karlovy Vary. We know it can’t be fast, but you got to admit something – it’s quite worth the time.
Have you played hide and seek as a little child? Let’s play a digital version of it. Ever wondered where the menu form went? It transformed into a hamburger button. We know it sounds a little silly, but the hidden menu is here. You better apply it, as Silenza and Maecia successfully did.
Can’t trust what you can’t see, right? That’s why videos will rule the digital world in the time that comes. Nike already followed this trend by engaging visitors to wake up the website’s character. And if you are searching for a website trip on Titanic , then enjoy the stunning experience. We guarantee you, it’s not about sinking, but quite the opposite.
Additionally to the video movement, comes the HD image implemented to fulfill the visual user experience. Are you up for a travel adventure? We are sure you will be excited to take this trip Or just read Alex’s story to complete the journey.
Dynamics are on their way. As much as we love videos, we will like web parts to flow around our monitor, so we can follow them with our eyes, like Imaginamos do.
Another futuristic fragment will be the CSS shapes . Don’t have an idea what that is? Just imagine a text modeled around a shape you like. Let’s take the sun for an example. Crazy, right?
Material and Flat design
While talking about the sun, let’s rise it! Ever heard of material design? This is it. Simplicity and sophistication. No three-dimensional effects. Just an interplay of icons, typography and color.
Shadows and depth
We mentioned shadows and depth earlier. That’s something a flat design certainly isn’t! But here’s the perfect example of depth and it’s fascinating! Nature is awake. Let’s go to the zoo!
But, back to simplicity. Responsive design is how users want to interact with you. Easy reading, easy navigation, easy call to action. A must-have for e-commerce! We chose this online store to respond to that wind.
While talking about a call to action, see how General Motors chose to engage customers as a way to be responsive to their customers.
And as a finalization of this future-journey, we can’t finish but mention the micro interactions. Ever heard of a switch to make your electric energy go on-off? Of course you did. It’s on your wall. Micro interaction are those “small” details in the future digital world. They will combine call to action, process and give feedback through a simple buttons clicking. Switch it on, please!
here is a great video which shows some of the trends mentioned above from 2016