How to find the real rank of featured snippets

This is a simple URL parameter hack to show the real rank of your featured snippet.

As you know featured snippets are not always the best traffic converting spot because people can get the information they needed without clicking through to your website. If you were to de-optimize you might go in #1 (organic) or #2 but to a way lower rank (#6, #7). So how to find your “real rank”?

Use this hack: add &num=9 in your SERP url, you’ll see your real rank.

Here is the explanation: you force the number of results per page to be lower than 10 (it also works with num=8, num=7, etc).

Featured snippets are triggered only for SERP`s of 10+ results.
So the “featured snippet layer” is disabled, so the non-snippet rankings are shown.

You can read peoples feedback on this trick on Kevin Richards Twitter

Originally Published Here: How to find the real rank of featured snippets
Originally Published By

How to transfer a Facebook pixel to another account in 2018

Hello! – So you have just come from Google search and most likely want to know one of the following?

How to transfer a Facebook pixel to another account?

How to swap a Facebook pixel from one account to another?

How to assign a Facebook pixel to another ad account?

How to transfer a Facebook pixel in 2018?

How to change ownership of a Facebook pixel?

There may come a time when you need to transfer a Facebook pixel to a clients account or any other add account and this guide may help you in the process.

Especially when a business has changed hands or if a client has had a previous agency involved and they created the pixel code, there are going to be times when rather than start from scratch, you are going to want to use the same pixel code and take advantage of the data that is already connected to, and accessible from that pixel code.

It used to be the case that sharing a pixel code to another ad account was easy. You just clicked the share button and entered the ad account ID and ‘poof!’ it was done. That is now no longer the case, and there is very little accurate information available online.


Only the OWNER of a pixel code can share it first of all, and it is done through business manager, so:


Step 1

  •  Create (or if it is someone else’s account get the owner to do this) a business account by going to

Step 2

  • having created a business account, claim the ad account and other assets such as pages.

Step 3

  • inside the business account (of the sending ad account), select ‘data sources’ from the menu, then select ‘pixels’ and select the specific pixel you want to share.

Step 4

  •  Next, select ‘assign partner’ and choose editor from the options and then enter the BUSINESS ACCOUNT ID of the owner of the ad account that you want to share the pixel to.

Step 5

  • The business account owner of the person that owns the new ad account on which the pixel is going to be used, should now see the shared pixel in their business manager account, which they can select from data sources/pixels. They (the receiving ad account owner) can then select ‘ad accounts’ from the pixel’s sub menu, and then ‘Assign ad accounts’ and they should then be able to select the receiving ad account and assign the pixel code to it.


There are also guidance notes that state that pixel codes cannot be shared with/assigned to, ad accounts owned by individuals. Hence the need for the receiving ad account to also be managed from a business account from

Once you have completed the above steps, then the new ad account should now have the old existing pixel code assigned to it, so that data can be used to create custom audiences etc.

Based in the North East of England UK Web GeekZ are innovators in the search engine optimisation industry and use tactics that work time and time again, give us a call if you would like to get more traffic or simply a new website design.

5-7 Amity House, Coniscliffe Road, Darlington, County Durham, DL3 7EE

Article Source Here: How to transfer a Facebook pixel to another account in 2018

Dean Signori a Darlington based SEO Consultant

How can having an SEO consultant like Dean Signori help your business?

Firstly let it be clear that some niches have it pretty easy in Google to rank high if they are only operating in a small local town or are in a very unique business. If however like the bulk of businesses you have a lot of competition and are competing for a rank in multiple cities and or nationally then you are certainly going to need and benefit from an experienced SEO consultant like Dean Signori. The benefit comes in the form of getting your website visibility increased which in turn will increase your calls and revenue which is a big help when starting or setting up a business.

Dean Signori

Dean Signori from Darlington



What effect does search engine optimisation (SEO) have on your website?

Search engine optimisation is a method used to gather keywords and data that we know Google can see, data that it values and uses to help it decide which sites to rank higher. We then use that data within your site content and to a large amount of off site content. Imagine the many types of personalities that exist in the world, the different backgrounds people have, the different age groups they come from, the different cultures and locations. Now imagine how different they each think and the different things they are likely to type in to search for something. The variables are massive and you cannot rank high for everything that everyone decides to type in but you can have a go at doing that stage by stage starting off with the most likely options. This is like casting a large net over the whole of your market and snagging as many queries and calls as possible by weaving it into your site content, future articles and offsite content.



How much does SEO (search engine optimisation) cost?

This is one of the first questions people ask and rightly so but in the world of SEO it is not how much will it cost but how much do you want to invest? Every piece of string has a different length and everyone has a different budget which is often dependant on the size of there market. Any company that offers to get you ranked in the top 3 in a guaranteed time period for a fixed cost is either deceptive or completely naive. We do have the power to rank websites but it is never guaranteed and is nearly always an ongoing process, if you have a sales person making outbound calls and it brings in revenue to pay that salespersons wage and profit the company then why would you stop paying that salesperson? SEO is very much the same the goal posts are forever moving in terms of being able to accurately manipulate Google but also in terms of your competitors they too will be trying to rank higher and gain more business and so you also need to keep chipping away at your offsite SEO.



What is the difference between onsite and offsite SEO?

Onsite SEO is setting up the code underneath your website to be optimised in the correct format that Google understands and then filling those snippets of code with what Google & your potential customers want to see using data that is gathered by Google via peoples search patterns and history. Offsite SEO is a similar process but its other peoples pages/sites that get optimised on behalf of your website either naturally by people writing about you which we have to admit is rare? Or by reaching out to people in relevant areas to write about you externally along with other more advanced techniques to boost the power of your website.



What is the difference between Google adwords, pay per click and Google shopping ads?

Basically Google adwords and Google shopping adds are both pay per click services. Google adwords are the text ads that you will see at the top of a Google search with little green boxes with the letters “Ad” like in the picture below, you get charged anytime a customer clicks on these ads even if they do not call or message you. Each business type has its own cost that can vary from pennies per click to pounds per click.

Google adwords example

Google shopping ads appear in a few places, sometimes at the top of the search on a carousel, sometimes to the right of search and always on the “shopping” tab in search. These are picture ads of your products and you get charged for every time the customer clicks. The data is also tracked so that if a click converts you can see how many times they came back to the site which can be a helpful pattern to understand for expensive products as you can see on average how long a sale takes to convert which can be weeks on high value items, i.e a customer returns to the site after speaking to partner, waiting for wages etc.

Google shopping ads

Can I speak to Dean Signori anytime I want?

Yes Dean Signori is available during typical working hours and off peak so you can get in touch directly with the person acting on your campaign to address any concerns.


Do you only cover Darlington & Middlesbrough?

We are based in Darlington and Middlesbrough but as you would expect we deal with clients all over the world not just in the UK, this is the nature of SEO, products and services needs to be seen internationally as well as national/local.

Read Full Article Here: Dean Signori a Darlington based SEO Consultant
Source Website

A handful of our website design projects – UK Web GeekZ Darlington

Here are a few websites that we have completed for people in and around Darlington

UK Web GeekZ servicing Darlington, Middlesbrough, Durham & Newcastle are innovators in the search engine optimisation industry and the tactics we use work time and time again.

We do not follow other SEO companies like sheep, we have our own methods that we like to keep secret from our competitors for our benefit and our clients.

We design and build websites from the ground up with your long term SEO plans in mind.

We assign you your own web designer or internet marketing consultant so that you are always one call away from a chat with the individual doing the work on your project.

5-7 Amity House, Coniscliffe Road, Darlington, County Durham, DL3 7EE

Call us on 07906392955

Email us on

Registered at Companies House 09912906

Miller Brothers PT a Personal Training website for the Darlington area:


Deepdale Cove a newly built holiday park in Skinningrove for a client based in Darlington

Deepdale Cove


Great Online Bingo`s a website that has various offers for bingo websites for a client based in London:

Great Online Bingo`s


JP Personal Training a personal trainer website for a client based in Darlington:

JP Personal Training


UK Event Security a security guard website targeting nationally for a Sparta Security based in Darlington:


Northallerton Landscapes a landscape design company based in Northallerton

Northallerton Landscapes

Stoves N Fitting UK a wood burning stove fitting and supply company based in Newcastle

Do you like what you see? We have also ranked many companies local and national for competitive terms and gained them lots more traffic and sales so give us a call for a quote, you will be pleasantly surprised at our prices!

5-7 Amity House, Coniscliffe Road, Darlington, County Durham, DL3 7EE

Call us on 07906392955

Email us on

Registered at Companies House 09912906

Originally Published Here: A handful of our website design projects – UK Web GeekZ Darlington
Article Written By

How to Setup a Google Shopping Campaign

This is a brief UK Web GeekZ tutorial by Dean Signori on how to begin a shopping campaign in Adwords as opposed to an Adwords campaign. The overview will assume that you have a basic understanding of Adwords. It will guide you through the first steps that then lead onto what you will be more familiar with i.e. your Adwords account and setting up bids for individual products or groups.

A few of the things we will touch on:

  • Setting up merchant centre
  • Setting up Adwords
  • Making/Getting a Data feed for your products
  • Linking merchant centre to your Adwords account
  • Pulling products into Adwords for bids

Assuming you already have a Gmail account from here  you should head straight over to the Google merchant centre and sign up for an account which is pretty straight forward. You will be presented with a dashboard with a menu to the left and 3 dots at the top right near your profile picture, in the middle will be a graph that when you have started a campaign will tell you if it is active, pending, disapproved or expiring along with other various bits of information on your campaign.  Underneath that you have the option to click on diagnostics, product feeds and manage product feeds.


This is where you can get information relating to what is wrong with your feed if anything which comes in handy when you first start using merchant center.  It can point you in the right direction as to what is wrong with your feed and often displays errors or notifications to help you along with a link to some Google support FAQ`s to “learn more” . Below is an example of a notification that might get thrown up, in this case it was missing micro data for the condition of the item for sale i.e. new. This would be added to the header of the page or as part of the nesting container for the product like so:

<meta itemprop="itemCondition" content="New"/>


Missing micro data



You can find a guide to micro data on the following links



Also on this page you will see the feeds tab, click on this and you will see a big plus button, go ahead and click on it and it will open up the following display:

Register a feed



This is the part that Adwords users may not be familiar with, it allows you to give merchant center a data feed with all of the attributes from your product range that then gets pushed into Adwords automatically assuming you have done it right. Once you have chosen your target country and currency etc you can choose a type of feed to use.  A Google sheets template and edit your data manually, upload a pre-made file from your desktop or server or a scheduled fetch which would be from a file stored on your server. The easiest way is when you have an eCommerce store that can generate you an XML feed from your store/products with all of the code and attributes in place but if you do not have this then for me the easiest way is to choose the Google sheets method and merchant center will make you a spreadsheet in Google sheets and you just have to go in and edit the fields with your individual products.

Types of feed


When you have edited all of your spreadsheet it will save automatically then you can hit the fetch now button and it will process for a few moments and hopefully display you a successfully enabled feed with your products ready to be approved by a Google rep (yes this part can take up to 3 business days to come into effect as they are checked manually to prevent abuse).

Fetch now

fetch now


Linking Your Adwords Account

Assuming you now have had your products approved you may want to go ahead and link your Adwords account and start setting up bids for your products. Look in the top right hand corner of merchant centre for 3 vertical dots, hit the dots and click on account linking, link account on that screen by hitting the link text and boom you’re done, now time to head over to Adwords.

Pulling Products into Adwords for Bids

Other than the first few steps here the rest of this process will be what you’re used to i.e. the Adwords interface and setting up product groups and bids.

If you hit the products tab and your feed is correct you should see your products from the feed in this tab.

Products tab


Go to the top level add group and hit the pencil button, you should have a window open up with your products in and you can hit each product to move it along to the right for use. You do this process down though the groups until you have your products listed where they are supposed to be


Add products


If your Google Analytics is set up for eCommerce, your AdWords conversions are automatically set up (as transactions).  Whereas, if you are tracking conversions for a non-eCommerce (Lead Generation) site, you’ll want to set up conversions for your web forms. AgencyPPC has provided this guide to set up conversions in AdWords.


UK Web GeekZ – SEO Innovation & Website Creation

UK Web GeekZ are innovators in the search engine optimisation industry & the tactics we use work time & time again.

We do not follow other SEO companies like sheep, we have our own methods that we like to keep secret from our competitors for our benefit & our clients.

We design and build websites from the ground up with your long term SEO plans in mind.

We assign you your own web designer or internet marketing consultant so that your always one call away from a chat with the individual doing the work on your project.

If you want to learn more about website SEO, eCommerce SEO, then stay in the loop with UK Web GeekZ and hit us up on our Facebook page

Learn More Here: How to Setup a Google Shopping Campaign
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5 Reasons any web designer needs online invoicing software

The industry for web designers is growing stronger each year. With that, more and more designers are self-employed, and they find while the independence is great, it also means one thing: they need to take care of their own finances.

Although accounting and finance are subjects that most regular business people try to avoid and do only grudgingly, it is very important. Especially important is invoicing, which allows web designers to have greater cash flow.

If the invoices are sent out wrongly, or late, they will be delayed in receiving payment. In fact, that delay can last anywhere from a few days to a few months.

In order to help web designers with their invoicing needs, we’ll show why every web designer needs online invoicing software.

Reason #1: It helps get you organized

One of the most important things for taking care of your finances (and your business) in general is to be organized.

Many accounting offices have closets full of thick folders. These have all the past invoices and other documents, as well as files on their customers. You could, possibly, do the same. However, for the busy freelancer, that’s just not practical. However, not having good accounting can lead to lots of serious problems.

That’s why web designers need online invoicing software. Instead of looking for customer information and old reports all throughout your email and checking your bank accounts to see past payments, you can have all that information saved on the software.

Reason #2: It’s faster

If you are creating your own invoices from scratch, it can take very long. If you are using an invoice template, it’s faster, but still time-consuming.

Each time you have to find your client’s information, figure out the invoice number and date, and do all these manual actions. Then you’ll need to get the client email address, attach the invoice and write a professional email.

However, you can do the same thing, in an automated way, in just 60 seconds. From start to finish, in less than 1 minute, you can create and send your invoice to your client.

That’s because all the information is stored online, so you won’t need to remember anything else except the invoice amounts.

Reason #3: You’ll have more options

When you send out your invoices currently, you are probably using the same invoice. Blue or black, square, simple. Although it’s great to be simple and professional, it is often not professional for something to look too outdated.

With online invoicing software, you have a wide variety of invoicing templates to choose from.  You don’t have to be stuck with just one, but you can change them as you wish, at any time.

Even better, online invoicing software like InvoiceBerry allows you to upload your own logo. This is a fantastic, although overlooked, option that will boost your professionalism.

Reason #4: You can do it anywhere

When you are manually creating your invoices, the invoice templates and customer information are probably stored on your computer.

This means that the only time and place you can create and send out your invoices is when you are near your computer. If everything is going well, then this is fine.

However, if you realize you’ve made a mistake, or you are on vacation but forgot to send out your invoices, you won’t be able to do anything until you get back to your computer.

With online invoicing software, that doesn’t have to be the case. Because everything is stored online, you can do your invoices from anywhere. All you need is an internet connection and you can still create your invoices. On your friend’s or family’s computer, on your devices, while your on vacation or on the train.

Reason #5: It’s actually free

One of the reasons that many are hesitant to try online invoicing software is that they don’t want to pay for another subscription, especially one they don’t know they’ll like or need.

However, that doesn’t have to be the case. For example, InvoiceBerry has a Forever Free account which, as the name suggest, is free forever.

There’s no credit card requirement or any other commitment at all. If you have 3 or fewer clients, then you can use the free, full version of the software forever.

These functions include creating and customizing your invoice, adding payment terms, sending payment reminders, setting up recurring invoices, tracking expenses, and much more. All for free.

With all these reasons, it’s quite simple to see why you need online invoicing software. It’s fast, easy, simple, feature-filled and even free. However, most importantly, you’ll be saving your time.

As with all self-employed people, web designers need to save their time so they can focus more on growing their business. Online invoicing software lets you do that. When you use it, you’ll see just how easy it can be to create and send invoices.

See More Here: 5 Reasons any web designer needs online invoicing software

4 Benefits Of SEO For Local Business


According to respected marketer and VUDU Marketing CEO Sam Roberts, search engine optimisation has evolved into more of a branding play, which means businesses should not see it as a marketing play only. Additionally, both small and large businesses should invest in SEO to ensure they rank highly on search engine results pages (SERPs). With that in mind, here are four benefits of SEO for local business.


  1. Ramp up Sales

According to a study carried out by Google in collaboration with Ipsos MediaCT and Purchased, 56% of smartphone users search for local information while on the go. In addition, 18% of local searches originating from smartphones lead to a purchase within 24 hours. In comparison, only 7% of smartphone-based non-local searches translate to sales within the same period. In general, 50% and 34% of people who perform local searches on smartphones and tablets respectively tend to visit local stores within a day. The eCommerce industry in North America is set to experience double-digit growth through 2020, according to data from eMarketer. For these reasons, developing and implementing a solid search engine optimisation strategy would be vital for the success for your business.


  1. Reach a Captive Audience

Contrary to popular belief, 72% of tablet/PC owners and 67% of smartphone owners want brands to show them ads customised to their location (city/zip code). This is in addition to 70% of PC/tablet owners and 61% of smartphone owners who want to see marketing content customised to suit their surroundings. Nevertheless, identifying the right local audience is tricky because a consumer demographic such as millennials could be sub-segmented based on factors such as income, education qualifications and gender. By investing in search engine optimisation, you would be able to deliver your marketing message to the right audience.


  1. Boost Brand Reach

A market forecast published by eMarketer shows that global eCommerce sales are on pace to hit $4 trillion or 14.6% of all retail sales by 2020. Most of this growth will be experienced in China, which eMarketer reckons accounted for 47% of global eCommerce sales in 2016 alone. Fortunately, you, too, can get a piece of this action by developing a SEO strategy that is hinged on enhancing brand visibility online via social media marketing, site UI optimisation, as well as content creation and publishing. Overall, if your brand shuns search engine optimisation, it will likely lose to more tech savvy competitors.



  1. Cost Effective

Compared to other forms of marketing such as search engine marketing, SEO is generally more cost effective because it tends to focus on organic growth. This is according to an article published by Forbes. What’s more, SEO is much cheaper than traditional marketing solutions such as television ads.



What are the benefits of SEO? Search engine marketing is beneficial to local businesses because it is cost effective, boosts brand reach, improves sales and enables brands to identify and reach the right consumer demographic.

Read More Here: 4 Benefits Of SEO For Local Business
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Best SEO practices for E-commerce websites

E-Commerce SEO

Internet has revolutionized almost everything we have, now we’re connected to everyone around the world in a manner of speaking. One of the biggest things influenced by the internet is marketing, now since everything is online a lot of entrepreneurs and business owners prefer to market their brands online. This has given rise to e-commerce and something known as SEO (search engine optimization). So let`s say you have an e-commerce website design and want to make sure that your website shows up higher in the search results, what can you do? The answer is very easy and I just gave it to you earlier, known as SEO by UK Web GeekZ

Here are some of the ways you can optimize your website:

Keywords and Content:
This is the first thing you can do, it`s very easy and should be a no-brainer regardless of what kind of content you put on your website. Until recently, the norm was to put short form content consisting of a title, a brief description, handful of photos and a few customer reviews. But due to new user search patterns, long form content is on the rise. So, for your e-commerce website put more detail content and use keywords (which is the standard SEO practice).


Sharing of Categories:
E-Commerce websites have many categories and each category has many products and all of these are usually on different pages. The typical way sites are boosted are by sending multiple links to a page and that page then gets more powerful. So with e-commerce websites it can be a more intensive link-building strategy with so many pages/products to boost but this can be simplified a little bit by building links primarily to top level categories.


Because of smartphones, almost everyone is connected to the internet 24/7, and the sites they visit the most are social networking sites. By making your site easy to share socially, you are generating more visibility and ranking signals. Plus when the shared links are engaged, you will have more traffic on your site. Social media sharing is quickly becoming a standard SEO practice for e-commerce websites, and it would be even better if you made social media pages for your website and included them on your website.


Mobile Optimization:
Ever since Google updated its algorithm, mobile optimization for website isn’t just preferred, it`s almost required if you want your website to show high up in the search results. As mentioned before, most people have smartphones and that’s what they use to surf the web, if your website is mobile optimized it will be easier for them to access it. In addition to that, you also ensure that your website will show high up in the search results after this. This is one of the most crucial SEO practices to date, if you want to survive out there, you need to make sure your e-commerce website is mobile optimized.


Voice searching and digital assistants:
For a lot of years, voice searching and digital assistants seemed like science fictions and merely works of the imagination. Now, as technology has progressed, more people are relying on them and every major tech company has a digital assistance such as Siri, Cortana, Google Now, etc. By offering more colloquial phrasing and more optimized long-tail phrases along with keyword rich answers, digital assistants can find your website more easily. By making it easier for them, your website will show up in the first few results that the user searches for.


Original Post Here: Best SEO practices for E-commerce websites
Originally Published By

UK Web GeekZ Secures Deal With Amazon Affilliate

Walkie Talkie Central Logo

We were approached by Walkie Talkie Central who wanted an in depth proposal to tackle the Amazon affiliate marketplace for Walkie Talkies. After a short time going up against some big names in the industry battling for the number one spots for that product they decided that a more aggressive approach was needed but did not want to get penalised for their efforts.

We took an in depth look at the competition both above and below Walkie Talkie Central to see what was missing from their presence so far, what we could quickly replicate and what we would need to focus on.

We also dug deep into the root of the primary domain to check out the long term and short term history of the back-link profile and the current state of the back-link anchor text ratios. This is a very important step when starting a large campaign to ensure that no part is over optimised by the new campaign and that no hidden activity is still going on from previous campaigns.

After a lengthy discussion we decided that a multi vertical approach was needed to boost both the websites presence and the social media presence, email marketing, social media marketing both paid and organic, Youtube/video marketing, multiple location local maps ranking, Google organic ranking and Google paid search.

  • Email Marketing: We will search for lists from country specific electronics interested contacts and produce weekly email campaigns

  • Social Media Marketing: We will utilise Facebook and other paid social media platforms with area/language/country specific audiences as our target

  • Youtube Video Marketing: We will produce useful product awareness videos to showcase the Walkie Talkie and related products that they list in an array of languages or universally understandable visuals to target each country.

  • Multi Location Local Maps Ranking: We will use the location`s they are renting as an address to advertise in Google My Business Local pages so that they rank in Google local.

  • Google Organic Search: Our primary focus will be to alter their onsite SEO with translation software to make the website accessible to other languages as well as build advertisements for them linking back to the site from various countries most popular websites much similar to the previous strategy in the UK.

  • Google Adwords: We will adjust the Google adwords budget, keywords and visibility to cater for the new countries search engines and judge the conversion and click through rate accordingly to get the best value for money in the various countries.

Based on the monthly reports we will mix up the strategy each month to include areas lacking in progress. We will build external assets for the company to utilise some extra seo tactics without putting the main brand at risk, within Google guidelines but hidden from the general brand to ensure the competitors do not come and copy the same strategy. 
If you would like to get your own bespoke package to tackle a certain market then get in touch with our team via email at and if you want to check out some of our client`s products at then please do so and mention our name at

Original Post Here: UK Web GeekZ Secures Deal With Amazon Affilliate
Source Website

Confused about which SEO consultant to hire?

If you are reading this you probably want some insight into how best to choose your seo consultant.

So what things should we consider, whats the most important and what should we avoid?

I will first list some of the things we should be thinking about and then go into a little more detail about some of those bullet points

Things to consider: Search engine optimisation is such a broad service that the average surfer will not be qualified enough to interpret an SEO agencies claims or do the research on them to qualify that agency for your project. To teach a none SEO specialist how to dissect a website would simply take to long and so this is just a simple guide on how you could help stop yourself getting burned by a team of spammers and help keep your website safe


Most Important:

  • The preferred strategy they use to improve a rank (they should tell you this when asked)
  • Does it break Google guidelines (details here)
  • Have they got proof of past success
  • Is content on your site the 1st step for them
  • Is content a step for them at all
  • If content is used is that their only strategy
  • Do they build any kind of links to your site
  • What type of links


  • Rank overnight claims
  • Guaranteed rankings
  • One fee to complete the job
  • Offers of mass links to your site
  • Guaranteed first page results
  • Automated link building


So with a a bunch of the most important factors to consider listed above I can start to now list and explain in more detail some of the points mentioned


The preferred strategy they use to improve a rank (they should tell you this when asked):

If they are unwilling to describe how they do what they claim it probably means it will break Googles guidelines in some way and so keep that from you to avoid scaring you off. This does not mean this is always the case however as they might simply have some knowledge they do not want to get to competitors but in general can often get alarm bells ringing. If the strategy is content based and does not involve any named links (described here) then they could be the people for you to consider.

Does it break Google guidelines (details here)

You should cross reference this list of guidelines against what they tell you because if any of those guidelines are broken on your website then you are in great danger of having a penalty applied to your website by Google and you can say goodbye to your traffic and will have to clean up the mess they have made to have that penalty removed by Google.

Is content on your site the 1st step for them

This should be the first step for any seo company good or bad because its what we call low hanging fruit, simple changes to text/layout/keywords and content can sometimes be all is needed to get ranked and then no risky work is needed. I say risky work because all offsite seo carries an element of risk because no matter which way you look at it all seo is borderline for Google guidelines but none the less all companies including the big beasts need to do it for traffic and they do so on a daily.

Is content a step for them at all

If it is not then they are simply building back links to your properties which is a very risky thing to do with regards to Google and you have to be very careful and planned to do this safely which you will know is not happening if they are charging you peanuts – it should be at least £250 a month for even the most basic safe seo any less and your asking for trouble as the things involved to do this are time consuming and require assets to be built.

Do they build any kind of links to your site

if they do then you need to look into what they do carefully and have them explain exactly whats going to be done, when, how often and from where because link building is the most risky aspect of SEO just have a read of what Googles Penguin algorithm can do to your site if caught (described here)

What type of links

I cannot go through the many types of links one can acquire on the net there is simply too many but they all have a trust and authority score used by seo tools as metrics to gauge a link or websites quality. You can use tools like Majestic SEO to check these metrics.



Rank overnight claims

Some things can be ranked over night but generally not a website and nothing that will help you a great deal. SEO is a long term project no matter what, on occasions a rank can be achieved and work can stop but at some point it will start to devalue and that will happen before its reflected in the search results and then you will have to play catch up so its generally always a long term constant service. This is why a claim to rank something overnight is false, very risky and most definitely will get a penalty even if it succeeds.

Guaranteed rankings

This is a double edged sword because an experienced seo can to some extent guarantee some sort of rank based on past experiences and knowledge but can certainly not guarantee it especially in a given timeframe or to a desired position like number 1 for example, even with an in depth report of your competitors one can only guesstimate the level of work needed to outrank someone else and for all they know they have a good seo working for them that knows how to hide certain things of benefit from peeping toms. In general nothing is guaranteed there are so many factors to consider and an existing competitors age alone can be hard to overcome and pushing to hard early on will catch the attention of Googles algorithms, panda, penguin, hummingbird and rankbrain.

Offers of mass links to your site

We can get you lots of back links to outrank your competitors they will say, this works time and time again. Yes in a way it does but not that way, a website with 2 powerful links from reputable trusted sources can outrank a website with 20,000 links from dodgy sources this is a fact. This will also most definitely get you a penalty and contacting 20,000 webmasters to have your link removed from there site will be a ridiculous task and you will not get in touch with 95% of them which will require all sorts of interaction and reconsideration requests with Google to resume business as normal. This often ends up with the client starting from scratch on a new domain. You should not be building any links to your site unless you are sure its good.

Automated link building

This is something done by seo tools used by virtual assistants for companies who outsource their seo work or even use the tools themselves. Googles algorithm is clever enough to know which computer posted a link, what time it was done, which server was used, which IP address was used, which other sites are on that server, where else that IP has appeared, where else have those links been posted and all of this easily accessible data creates an obvious footprint which makes your site stand out like a red balloon to Google. Risks can be minimised by using proxies to rotate IPs and servers, scheduling to avoid time frame issues and other complicated scripts but this will never be invisible to Google. Basically a cheap link service should only get you a few links because its not profitable to do more properly unless using automated spamming tools to find low quality orphaned websites to post on.


Ok so I hope your head is not to fried by all of this but this is about as simple as a helpful article can be with regards to finding a suitable seo but it does layout in understandable terms what is important and what is not.

Read More Here: Confused about which SEO consultant to hire?